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Playbook : Getting Started with Policy Co-design

Getting Started with Policy Co-design is the result of, and a reflection upon, a specific policy co-design process with the department for Culture in Jalisco, Mexico that took place across 2020-2021....

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Exploring creative leadership for THNK

To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational...

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First Service Design Talks event in London, 22 March 2011

Following in the footsteps of the successful series of Service Design Talks held in Amsterdam over the past two years, we are happy to announce the first Service Design Talks event in London: On...

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How to better support ‘green living’?

How can people in the U.S. be better supported in living a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic....

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New Design Documentaries Website

A new website dedicated to Design Documentaries – the technique developed by STBY Co-Founder and Creative Director Bas Raijmakers – is now live. The website brings together a whole range of different...

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Izaskun Bilbao

Izaskun joined STBY’s London office as an intern in January 2011. She describes herself as “sensible and creative” and places a lot of emphasis on the small details in her work – something she...

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STBY Sponsors the Global Service Jam

There’s less than a week to go before this years Global Service Jam gets underway. The jam brings together an incredibly wide range of people interested in service and customer experience; designers,...

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TiSDT – Second Print Run, and a New Trailer!

This is Service Design Thinking, the book we recently collaborated on, is about to go through it’s second print run! Almost every copy from the first run is now sold out, which is fantastic news for...

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Mark Nijland

Mark joined STBY in March 2011. He’s a final-year student at Avans University, studying Communication & Multimedia Design at their Academy of Media & User Experience. He’s also minoring in...

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Service Design Talks London on Ustream

We discussed the TiSDT book on the 22nd of March in our studio in London. You can find the hour long skype between Jakob Schneider and Marc Stickdorn and 16 readers in London on STBY London’s Ustream...

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Helping Novo Nordisk design for diabetes

STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a human face to four different types of patients with diabetes, all of whom cope with...

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Service Design Thinks Amsterdam

On March 30th a new Service Design Thinks event will take place in Amsterdam. The theme for this session is education for multi-disciplinary T-shaped professionals. Two speakers will give a brief...

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Customer Talk article on Service Design

One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and...

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